- published: 10 Jan 2014
- views: 3095
1860. The year of Abraham Lincoln's nomination for US President, the last major bare knuckle boxing fight in England, the publication of Charles Dickens' Great Expectations and the year that British clothing company Sunspel was founded. So how does a company with 154 years of history ensure it remains relevant to customers today? That's the question Nicholas Brooke had to ask himself when he bought the company with a business partner in back 2005, at a time when Sunspel were precariously close to going out of business. In the time since, Nicholas and his partner Dominic Hazlehurst have repositioned Sunspel as a new luxury brand rather than of old luxury, making the very most of online and offline retail experiences, product innovation and carefully selected brand partnerships whilst resp...
Entrepreneur Network partner, B. Maté of Be Better Paris explains the ins and outs of heritage branding by examining Hermès. SUBSCRIBE to Be Better Paris: https://www.youtube.com/channel/UC2AOiqJhFdVJn-lMOWCW9gg JOIN Entrepreneur Network: http://entrepreneurnetwork.com Graphics by Be Better Paris: www.bebetterparis.com Music by ERR REC. Listen to it here: https://err-rec.bandcamp.com/album/library-elevator-music Find Be Better Paris: Website: http://www.bebetterparis.com Twitter: www.twitter.com/bebetterparis Facebook: www.facebook.com/bebetterparis Instagram: www.instagram.com/bebetterparis Watch more videos at: http://www.entrepreneur.com/video Follow Us On Twitter: https://twitter.com/entrepreneur
Baxter of California is excited to release a new video that showcases the brand's rich history dating back to 1965 when it was founded in Los Angeles. The video pays tribute to the history and landscapes of Southern California and highlights men throughout the ages. Baxter of California is one of the first men's grooming brands and was founded by Baxter Finley, an ad executive who moved from NY to LA. Finley realized the constant heat and sun was doing a rough number on his skin. After searching high and low for a moisturizer that wasn't pink or floral, he finally gave up and created his own, which he called Super Shape. Today, Baxter of California continues to create products that target specific grooming needs with improved formulations that combine the trusted traditions of science ...
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Learn about the history of Kiehl's and discover its brand heritage. Buy Here: http://www.feelunique.com/brands/kiehls?q=kiehl%26%23039%3bs Get social with feelunique: Twitter: https://twitter.com/feelunique Instagram: http://instagram.com/feeluniquebeauty Facebook: https://www.facebook.com/feeluniquebe... Pinterest: http://uk.pinterest.com/feelunique Google+: http://googleplus.com/feelunique About us... For those who love beauty, we are committed to bringing the best products, service and advice to our customers. No matter where you live, or what your budget, you'll find what you want at feelunique.com.
Caterpillar. It's a big company. But its success comes from the people who call it home. People who take on challenging tasks. People interested in the way the world works, with ideas about making it work better. People who make progress possible for customers and communities around the world. They all have stories. This is one of them. Related content at: http://www.caterpillar.com/en/company/history.html
Former Timberland President and CEO Sidney Swartz talks about the birth of the brand: It all started in 1973 with a footwear industry first -- a seam-sealed, guaranteed waterproof boot he named "The Timberland." And so our heritage of bootmaking and quality craftsmanship began. Our original yellow boot created a standard of quality that inspires every Timberland product today. Best Then. Better Now.
Brand Shei is a neat little character in Riften with a pretty cool backstory.
From its country club-friendly roots to its modern incarnation, CEO Ryan Babenzien talks about how BOAST has always been rooted in rebelliously preppy style. From the halls of the Harvard Club to city streets, see how BOAST lives up to its bombastic name.
Héritage, c’est le gage d’une allure aussi distinguées que raffinée. Vous aimez le style chic et classique, et les montures de qualité ? Héritage vous propose des collections conjuguant matières nobles, finitions travaillées et détails couture. L’esprit de la marque : des modèles iconiques et intemporels. Héritage, une marque de choix pour conserver un chic indémodable.
Leading global companies use their organizational history in marketing initiatives to: support increased brand value; reposition a brand; and to preserve brand reputation. Authenticity in marketing lies in an organization’s experience. Through authentic storytelling, marketers and communicators can use the unique, relevant and inspiring aspects of an organization’s history to make the desired connection with stakeholders at all levels. Visit our website to learn how you can effectively use your company's heritage: http://www.historyfactory.com/ppc-history/