• Sunspel CEO: How to make a heritage brand relevant to young people

    1860. The year of Abraham Lincoln's nomination for US President, the last major bare knuckle boxing fight in England, the publication of Charles Dickens' Great Expectations and the year that British clothing company Sunspel was founded. So how does a company with 154 years of history ensure it remains relevant to customers today? That's the question Nicholas Brooke had to ask himself when he bought the company with a business partner in back 2005, at a time when Sunspel were precariously close to going out of business. In the time since, Nicholas and his partner Dominic Hazlehurst have repositioned Sunspel as a new luxury brand rather than of old luxury, making the very most of online and offline retail experiences, product innovation and carefully selected brand partnerships whilst resp...

    published: 10 Jan 2014
  • Brand Heritage Video - The Baxter Man: Past, Present & Future

    Baxter of California is excited to release a new video that showcases the brand's rich history dating back to 1965 when it was founded in Los Angeles. The video pays tribute to the history and landscapes of Southern California and highlights men throughout the ages. Baxter of California is one of the first men's grooming brands and was founded by Baxter Finley, an ad executive who moved from NY to LA. Finley realized the constant heat and sun was doing a rough number on his skin. After searching high and low for a moisturizer that wasn't pink or floral, he finally gave up and created his own, which he called Super Shape. Today, Baxter of California continues to create products that target specific grooming needs with improved formulations that combine the trusted traditions of science ...

    published: 09 Jan 2014
  • What Hermes Can Teach Us About Heritage Branding

    Entrepreneur Network partner, B. Maté of Be Better Paris explains the ins and outs of heritage branding by examining Hermès. SUBSCRIBE to Be Better Paris: https://www.youtube.com/channel/UC2AOiqJhFdVJn-lMOWCW9gg JOIN Entrepreneur Network: http://entrepreneurnetwork.com Graphics by Be Better Paris: www.bebetterparis.com Music by ERR REC. Listen to it here: https://err-rec.bandcamp.com/album/library-elevator-music Find Be Better Paris: Website: http://www.bebetterparis.com Twitter: www.twitter.com/bebetterparis Facebook: www.facebook.com/bebetterparis Instagram: www.instagram.com/bebetterparis Watch more videos at: http://www.entrepreneur.com/video Follow Us On Twitter: https://twitter.com/entrepreneur

    published: 14 Dec 2015
  • LG Heritage : Brand

    Thank you all for supporting us. We promise that we will continue to deliver real innovations for better life. For more information, visit: LG Mobile Facebook: https://www.facebook.com/LGMobile LG Mobile Google+: https://plus.google.com/+LGMobile LG Mobile Instagram: https://www.instagram.com/lgmobileglobal

    published: 20 Feb 2017
  • Craft the identity of a heritage brand

    Senior designer Kirsty Whittaker explains how NB brought eight generations of apple expertise together in a refreshed identity for cyder-maker Aspall

    published: 23 Sep 2015
  • Heritage Brands Company Video

    published: 27 Apr 2016
  • Timberland Heritage | The Boot that Started the Brand

    Former Timberland President and CEO Sidney Swartz talks about the birth of the brand: It all started in 1973 with a footwear industry first -- a seam-sealed, guaranteed waterproof boot he named "The Timberland." And so our heritage of bootmaking and quality craftsmanship began. Our original yellow boot created a standard of quality that inspires every Timberland product today. Best Then. Better Now.

    published: 08 Aug 2011
  • Kiehl's: The History & Heritage | feelunique.com

    Learn about the history of Kiehl's and discover its brand heritage. Buy Here: http://www.feelunique.com/brands/kiehls?q=kiehl%26%23039%3bs Get social with feelunique: Twitter: https://twitter.com/feelunique Instagram: http://instagram.com/feeluniquebeauty Facebook: https://www.facebook.com/feeluniquebe... Pinterest: http://uk.pinterest.com/feelunique Google+: http://googleplus.com/feelunique About us... For those who love beauty, we are committed to bringing the best products, service and advice to our customers. No matter where you live, or what your budget, you'll find what you want at feelunique.com.

    published: 25 Sep 2015
  • Datsun Brand Heritage

    Read More here: http://www.carscoops.com/2013/07/datsun-relaunched-as-dacia-of-east-with.html

    published: 15 Jul 2013
  • Heritage Brand

    My favorite tack company, Heritage Brand! Meet Jessica, creator, founder and barrel racer behind the brand! Order your custom top of the line Swarovski Crystal Tack, Herman Oak leather handmade in the USA at www.HeritageBrand.com

    published: 14 Jun 2017
  • An introduction to Heritage Guitar

    Kalamazoo’s history with the guitar dates back to the late 1800’s when a man by the name of Orville Gibson arrived in town and began designing his own innovative mandolins. By the early 1900’s, his company was also producing guitars and other stringed instruments and, throughout most of the next century, the Gibson Guitar Corporation grew to become the world’s premier guitar manufacturer. From 1917, that growth occurred at the historic 225 Parsons Street location, until 1984 when the company left Kalamazoo for good, closing the doors on the iconic factory. Not long after, a few former senior employees had decided they wanted to continue the tradition of handcrafting beautiful, high quality electric guitars in Kalamazoo. By the spring of 1985, those individuals had acquired space at the fo...

    published: 06 Jul 2016
  • Brand Value of Heritage

    Leading global companies use their organizational history in marketing initiatives to: support increased brand value; reposition a brand; and to preserve brand reputation. Authenticity in marketing lies in an organization’s experience. Through authentic storytelling, marketers and communicators can use the unique, relevant and inspiring aspects of an organization’s history to make the desired connection with stakeholders at all levels. Visit our website to learn how you can effectively use your company's heritage: http://www.historyfactory.com/ppc-history/

    published: 01 Dec 2016
  • Heritage Brand Film

    Héritage, c’est le gage d’une allure aussi distinguées que raffinée. Vous aimez le style chic et classique, et les montures de qualité ? Héritage vous propose des collections conjuguant matières nobles, finitions travaillées et détails couture. L’esprit de la marque : des modèles iconiques et intemporels. Héritage, une marque de choix pour conserver un chic indémodable.

    published: 12 May 2017
  • Caterpillar Brand Heritage

    Caterpillar. It's a big company. But its success comes from the people who call it home. People who take on challenging tasks. People interested in the way the world works, with ideas about making it work better. People who make progress possible for customers and communities around the world. They all have stories. This is one of them. Related content at: http://www.caterpillar.com/en/company/history.html

    published: 15 Nov 2011
  • DAVIDOFF Brand - Heritage

    Excellence based in expertise, vision and passion is the core, the soul of the Davidoff brand. Finding and fusing quality, craftsmanship and luxury together from every corner of the world is our never-ending, dynamic quest.

    published: 30 Nov 2011
  • Skyrim Brand Shei's heritage

    Brand Shei is a neat little character in Riften with a pretty cool backstory.

    published: 03 Mar 2013
Sunspel CEO: How to make a heritage brand relevant to young people

Sunspel CEO: How to make a heritage brand relevant to young people

  • Order:
  • Duration: 3:01
  • Updated: 10 Jan 2014
  • views: 3095
videos
1860. The year of Abraham Lincoln's nomination for US President, the last major bare knuckle boxing fight in England, the publication of Charles Dickens' Great Expectations and the year that British clothing company Sunspel was founded. So how does a company with 154 years of history ensure it remains relevant to customers today? That's the question Nicholas Brooke had to ask himself when he bought the company with a business partner in back 2005, at a time when Sunspel were precariously close to going out of business. In the time since, Nicholas and his partner Dominic Hazlehurst have repositioned Sunspel as a new luxury brand rather than of old luxury, making the very most of online and offline retail experiences, product innovation and carefully selected brand partnerships whilst respecting the proud Sunspel identity and heritage. We talk to Nicholas about some of the changes and modernisation that's helped to revitalise and grow the business as well as hear how hiring has been so important to making the brand relevant to newer customers today. http://sunspel.com http://info.sunspel.com https://twitter.com/sunspelclothing Cutaway footage courtesy of Sunspel, Danny Cooke, Alexander Thornton and Laura Holmes Production. Music: "Profondo Blu" by Fabrizio Paterlini From the album Viandanze (EP) http://play.spotify.com/album/79ENoi0C6XVvYjdsUtUCFX "Ring The Bell (Instrumental)" by YACHT From the album See Mystery Lights http://itunes.apple.com/us/album/see-mystery-lights/id323909878
https://wn.com/Sunspel_Ceo_How_To_Make_A_Heritage_Brand_Relevant_To_Young_People
Brand Heritage Video - The Baxter Man: Past, Present & Future

Brand Heritage Video - The Baxter Man: Past, Present & Future

  • Order:
  • Duration: 1:54
  • Updated: 09 Jan 2014
  • views: 12767
videos
Baxter of California is excited to release a new video that showcases the brand's rich history dating back to 1965 when it was founded in Los Angeles. The video pays tribute to the history and landscapes of Southern California and highlights men throughout the ages. Baxter of California is one of the first men's grooming brands and was founded by Baxter Finley, an ad executive who moved from NY to LA. Finley realized the constant heat and sun was doing a rough number on his skin. After searching high and low for a moisturizer that wasn't pink or floral, he finally gave up and created his own, which he called Super Shape. Today, Baxter of California continues to create products that target specific grooming needs with improved formulations that combine the trusted traditions of science with fine, natural ingredients. The video was written and directed by filmmaker Andrew Hines, shot by cinematographer Jeff Bierman and produced by Dirty Robber.
https://wn.com/Brand_Heritage_Video_The_Baxter_Man_Past,_Present_Future
What Hermes Can Teach Us About Heritage Branding

What Hermes Can Teach Us About Heritage Branding

  • Order:
  • Duration: 2:47
  • Updated: 14 Dec 2015
  • views: 1511
videos
Entrepreneur Network partner, B. Maté of Be Better Paris explains the ins and outs of heritage branding by examining Hermès. SUBSCRIBE to Be Better Paris: https://www.youtube.com/channel/UC2AOiqJhFdVJn-lMOWCW9gg JOIN Entrepreneur Network: http://entrepreneurnetwork.com Graphics by Be Better Paris: www.bebetterparis.com Music by ERR REC. Listen to it here: https://err-rec.bandcamp.com/album/library-elevator-music Find Be Better Paris: Website: http://www.bebetterparis.com Twitter: www.twitter.com/bebetterparis Facebook: www.facebook.com/bebetterparis Instagram: www.instagram.com/bebetterparis Watch more videos at: http://www.entrepreneur.com/video Follow Us On Twitter: https://twitter.com/entrepreneur
https://wn.com/What_Hermes_Can_Teach_US_About_Heritage_Branding
LG Heritage : Brand

LG Heritage : Brand

  • Order:
  • Duration: 0:55
  • Updated: 20 Feb 2017
  • views: 5657
videos
Thank you all for supporting us. We promise that we will continue to deliver real innovations for better life. For more information, visit: LG Mobile Facebook: https://www.facebook.com/LGMobile LG Mobile Google+: https://plus.google.com/+LGMobile LG Mobile Instagram: https://www.instagram.com/lgmobileglobal
https://wn.com/Lg_Heritage_Brand
Craft the identity of a heritage brand

Craft the identity of a heritage brand

  • Order:
  • Duration: 5:51
  • Updated: 23 Sep 2015
  • views: 2154
videos
Senior designer Kirsty Whittaker explains how NB brought eight generations of apple expertise together in a refreshed identity for cyder-maker Aspall
https://wn.com/Craft_The_Identity_Of_A_Heritage_Brand
Heritage Brands Company Video

Heritage Brands Company Video

  • Order:
  • Duration: 2:29
  • Updated: 27 Apr 2016
  • views: 110
videos
https://wn.com/Heritage_Brands_Company_Video
Timberland Heritage | The Boot that Started the Brand

Timberland Heritage | The Boot that Started the Brand

  • Order:
  • Duration: 0:57
  • Updated: 08 Aug 2011
  • views: 32493
videos
Former Timberland President and CEO Sidney Swartz talks about the birth of the brand: It all started in 1973 with a footwear industry first -- a seam-sealed, guaranteed waterproof boot he named "The Timberland." And so our heritage of bootmaking and quality craftsmanship began. Our original yellow boot created a standard of quality that inspires every Timberland product today. Best Then. Better Now.
https://wn.com/Timberland_Heritage_|_The_Boot_That_Started_The_Brand
Kiehl's: The History & Heritage | feelunique.com

Kiehl's: The History & Heritage | feelunique.com

  • Order:
  • Duration: 1:24
  • Updated: 25 Sep 2015
  • views: 899
videos
Learn about the history of Kiehl's and discover its brand heritage. Buy Here: http://www.feelunique.com/brands/kiehls?q=kiehl%26%23039%3bs Get social with feelunique: Twitter: https://twitter.com/feelunique Instagram: http://instagram.com/feeluniquebeauty Facebook: https://www.facebook.com/feeluniquebe... Pinterest: http://uk.pinterest.com/feelunique Google+: http://googleplus.com/feelunique About us... For those who love beauty, we are committed to bringing the best products, service and advice to our customers. No matter where you live, or what your budget, you'll find what you want at feelunique.com.
https://wn.com/Kiehl's_The_History_Heritage_|_Feelunique.Com
Datsun Brand Heritage

Datsun Brand Heritage

  • Order:
  • Duration: 1:38
  • Updated: 15 Jul 2013
  • views: 763
videos
Read More here: http://www.carscoops.com/2013/07/datsun-relaunched-as-dacia-of-east-with.html
https://wn.com/Datsun_Brand_Heritage
Heritage Brand

Heritage Brand

  • Order:
  • Duration: 3:20
  • Updated: 14 Jun 2017
  • views: 58
videos
My favorite tack company, Heritage Brand! Meet Jessica, creator, founder and barrel racer behind the brand! Order your custom top of the line Swarovski Crystal Tack, Herman Oak leather handmade in the USA at www.HeritageBrand.com
https://wn.com/Heritage_Brand
An introduction to Heritage Guitar

An introduction to Heritage Guitar

  • Order:
  • Duration: 2:26
  • Updated: 06 Jul 2016
  • views: 2759
videos
Kalamazoo’s history with the guitar dates back to the late 1800’s when a man by the name of Orville Gibson arrived in town and began designing his own innovative mandolins. By the early 1900’s, his company was also producing guitars and other stringed instruments and, throughout most of the next century, the Gibson Guitar Corporation grew to become the world’s premier guitar manufacturer. From 1917, that growth occurred at the historic 225 Parsons Street location, until 1984 when the company left Kalamazoo for good, closing the doors on the iconic factory. Not long after, a few former senior employees had decided they wanted to continue the tradition of handcrafting beautiful, high quality electric guitars in Kalamazoo. By the spring of 1985, those individuals had acquired space at the former factory, purchased a lot of the old guitar-making equipment, and were ready to roll. Read more about our story, find out more about our guitars, and plan a trip to the factory at www.HeritageGuitar.com Music Credit: JL Fulks - "Moonshine Blues"
https://wn.com/An_Introduction_To_Heritage_Guitar
Brand Value of Heritage

Brand Value of Heritage

  • Order:
  • Duration: 2:26
  • Updated: 01 Dec 2016
  • views: 36
videos
Leading global companies use their organizational history in marketing initiatives to: support increased brand value; reposition a brand; and to preserve brand reputation. Authenticity in marketing lies in an organization’s experience. Through authentic storytelling, marketers and communicators can use the unique, relevant and inspiring aspects of an organization’s history to make the desired connection with stakeholders at all levels. Visit our website to learn how you can effectively use your company's heritage: http://www.historyfactory.com/ppc-history/
https://wn.com/Brand_Value_Of_Heritage
Heritage Brand Film

Heritage Brand Film

  • Order:
  • Duration: 0:22
  • Updated: 12 May 2017
  • views: 121
videos
Héritage, c’est le gage d’une allure aussi distinguées que raffinée. Vous aimez le style chic et classique, et les montures de qualité ? Héritage vous propose des collections conjuguant matières nobles, finitions travaillées et détails couture. L’esprit de la marque : des modèles iconiques et intemporels. Héritage, une marque de choix pour conserver un chic indémodable.
https://wn.com/Heritage_Brand_Film
Caterpillar Brand Heritage

Caterpillar Brand Heritage

  • Order:
  • Duration: 10:17
  • Updated: 15 Nov 2011
  • views: 122887
videos
Caterpillar. It's a big company. But its success comes from the people who call it home. People who take on challenging tasks. People interested in the way the world works, with ideas about making it work better. People who make progress possible for customers and communities around the world. They all have stories. This is one of them. Related content at: http://www.caterpillar.com/en/company/history.html
https://wn.com/Caterpillar_Brand_Heritage
DAVIDOFF Brand - Heritage

DAVIDOFF Brand - Heritage

  • Order:
  • Duration: 0:56
  • Updated: 30 Nov 2011
  • views: 7636
videos
Excellence based in expertise, vision and passion is the core, the soul of the Davidoff brand. Finding and fusing quality, craftsmanship and luxury together from every corner of the world is our never-ending, dynamic quest.
https://wn.com/Davidoff_Brand_Heritage
Skyrim Brand Shei's heritage

Skyrim Brand Shei's heritage

  • Order:
  • Duration: 14:20
  • Updated: 03 Mar 2013
  • views: 408
videos
Brand Shei is a neat little character in Riften with a pretty cool backstory.
https://wn.com/Skyrim_Brand_Shei's_Heritage
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