• Sunspel CEO: How to make a heritage brand relevant to young people

    1860. The year of Abraham Lincoln's nomination for US President, the last major bare knuckle boxing fight in England, the publication of Charles Dickens' Great Expectations and the year that British clothing company Sunspel was founded. So how does a company with 154 years of history ensure it remains relevant to customers today? That's the question Nicholas Brooke had to ask himself when he bought the company with a business partner in back 2005, at a time when Sunspel were precariously close to going out of business. In the time since, Nicholas and his partner Dominic Hazlehurst have repositioned Sunspel as a new luxury brand rather than of old luxury, making the very most of online and offline retail experiences, product innovation and carefully selected brand partnerships whilst resp...

    published: 10 Jan 2014
  • What Hermes Can Teach Us About Heritage Branding

    Entrepreneur Network partner, B. Maté of Be Better Paris explains the ins and outs of heritage branding by examining Hermès. SUBSCRIBE to Be Better Paris: https://www.youtube.com/channel/UC2AOiqJhFdVJn-lMOWCW9gg JOIN Entrepreneur Network: http://entrepreneurnetwork.com Graphics by Be Better Paris: www.bebetterparis.com Music by ERR REC. Listen to it here: https://err-rec.bandcamp.com/album/library-elevator-music Find Be Better Paris: Website: http://www.bebetterparis.com Twitter: www.twitter.com/bebetterparis Facebook: www.facebook.com/bebetterparis Instagram: www.instagram.com/bebetterparis Watch more videos at: http://www.entrepreneur.com/video Follow Us On Twitter: https://twitter.com/entrepreneur

    published: 14 Dec 2015
  • Craft the identity of a heritage brand

    Senior designer Kirsty Whittaker explains how NB brought eight generations of apple expertise together in a refreshed identity for cyder-maker Aspall

    published: 23 Sep 2015
  • LG Heritage : Brand

    Thank you all for supporting us. We promise that we will continue to deliver real innovations for better life. For more information, visit: LG Mobile Facebook: https://www.facebook.com/LGMobile LG Mobile Google+: https://plus.google.com/+LGMobile LG Mobile Instagram: https://www.instagram.com/lgmobileglobal

    published: 20 Feb 2017
  • Heritage Brands Company Video

    published: 27 Apr 2016
  • Brand Heritage Video - The Baxter Man: Past, Present & Future

    Baxter of California is excited to release a new video that showcases the brand's rich history dating back to 1965 when it was founded in Los Angeles. The video pays tribute to the history and landscapes of Southern California and highlights men throughout the ages. Baxter of California is one of the first men's grooming brands and was founded by Baxter Finley, an ad executive who moved from NY to LA. Finley realized the constant heat and sun was doing a rough number on his skin. After searching high and low for a moisturizer that wasn't pink or floral, he finally gave up and created his own, which he called Super Shape. Today, Baxter of California continues to create products that target specific grooming needs with improved formulations that combine the trusted traditions of science ...

    published: 09 Jan 2014
  • Kiehl's: The History & Heritage | feelunique.com

    Learn about the history of Kiehl's and discover its brand heritage. Buy Here: http://www.feelunique.com/brands/kiehls?q=kiehl%26%23039%3bs Get social with feelunique: Twitter: https://twitter.com/feelunique Instagram: http://instagram.com/feeluniquebeauty Facebook: https://www.facebook.com/feeluniquebe... Pinterest: http://uk.pinterest.com/feelunique Google+: http://googleplus.com/feelunique About us... For those who love beauty, we are committed to bringing the best products, service and advice to our customers. No matter where you live, or what your budget, you'll find what you want at feelunique.com.

    published: 25 Sep 2015
  • Heritage Brand

    My favorite tack company, Heritage Brand! Meet Jessica, creator, founder and barrel racer behind the brand! Order your custom top of the line Swarovski Crystal Tack, Herman Oak leather handmade in the USA at www.HeritageBrand.com

    published: 14 Jun 2017
  • Heritage Brand Film

    Marque exclusive, Héritage se distingue par ses montures de luxe au style soigné, modèles de finesse, de raffinement et de savoir-faire. Une collection qui conjugue matières nobles, finitions travaillées et détails Couture. Et si Héritage s’inspire du passé, c’est pour créer des montures iconiques intemporelles.

    published: 12 May 2017
  • Caterpillar Brand Heritage

    Caterpillar. It's a big company. But its success comes from the people who call it home. People who take on challenging tasks. People interested in the way the world works, with ideas about making it work better. People who make progress possible for customers and communities around the world. They all have stories. This is one of them. Related content at: http://www.caterpillar.com/en/company/history.html

    published: 15 Nov 2011
  • BOAST: An Untarnished Heritage Brand | Cut & Show

    From its country club-friendly roots to its modern incarnation, CEO Ryan Babenzien talks about how BOAST has always been rooted in rebelliously preppy style. From the halls of the Harvard Club to city streets, see how BOAST lives up to its bombastic name.

    published: 16 Jan 2014
  • YSL Brand Heritage

    published: 02 Jun 2015
  • Heritage Guitar - Brand New H-150 Les Paul Seymour Duncan Pickups w/Hard Case - 515-864-6136

    What I have for you today is .... A Brand New, fresh out of the factory Box, 2016 Heritage H150 Les Paul Guitar with the original Heritage Les Paul Hard shell Case. I do this from time to time. I pick out the best guitars and purchase them new from the dealer to sell to my customers. They are all hand picked by me and my customers love them. Check my Feed backs on Reverb. This guitar was received by the Dealer the day I walked in. It had just been taken out of the box and I was the first to tune it and check it out. It felt perfect in my hands. These Heritage guitars and made like the old Gibson's were made. They should be, they are made in the same Kalamazoo MI Factory that Gibson started, by the same craftsmen that stayed behind when Gibson left Michigan, by the same guitar making ...

    published: 03 Aug 2016
  • DAVIDOFF Brand - Heritage

    Excellence based in expertise, vision and passion is the core, the soul of the Davidoff brand. Finding and fusing quality, craftsmanship and luxury together from every corner of the world is our never-ending, dynamic quest.

    published: 30 Nov 2011
  • Contemporary and Digitally Innovative Brands: What Lessons For Heritage Brands?

    Panel moderated by Pauline Brown, Senior Lecturer of Business Administration, Harvard Business School. Panelists: - Laure de Metz, General Manager Americas, Make Up For Ever - Tom Patterson, Founder and Chief Executive Officer, Tommy John - Bridget Russo, Chief Marketing Officer, Shinola - Sarah Tam, Senior Vice President of Merchandising and Planning, Rent the Runway - Olga Vidisheva, Founder and Chief Executive Officer, Shoptiques.com

    published: 04 May 2016
  • Brand Heritage

    Celebrating a 70+ year legacy of designing and manufacturing high performance solutions for defense and commercial markets.

    published: 20 Oct 2016
  • Promotional video - Seagram's brand heritage

    Animated promotional video for North American Breweries

    published: 06 Nov 2012
  • Timberland Heritage | The Boot that Started the Brand

    Former Timberland President and CEO Sidney Swartz talks about the birth of the brand: It all started in 1973 with a footwear industry first -- a seam-sealed, guaranteed waterproof boot he named "The Timberland." And so our heritage of bootmaking and quality craftsmanship began. Our original yellow boot created a standard of quality that inspires every Timberland product today. Best Then. Better Now.

    published: 08 Aug 2011
  • Swiss style on brand's heritage

    Swiss Style on the importance of managing brand's heritage. Michael McKay interviews Carole Hübscher, Caran D'Ache and Alain Zimmermann, Baume & Mercier.

    published: 13 Sep 2013
  • Maybach Brand Heritage

    published: 12 Oct 2015
  • Heritage Branding and Retro Branding

    The video talks about heritage and retro branding and how various brands around the world use Heritage branding as a Strorytelling Device.

    published: 16 Sep 2015
  • ANGUS BARRETT / A FILM ABOUT THE HERITAGE OF OUR BRAND

    Angus Barrett is one of Australia's leading leather artisans. This film showcases the history and heritage of the Angus Barrett saddlery brand.

    published: 15 Apr 2015
  • Brand Value of Heritage

    Leading global companies use their organizational history in marketing initiatives to: support increased brand value; reposition a brand; and to preserve brand reputation. Authenticity in marketing lies in an organization’s experience. Through authentic storytelling, marketers and communicators can use the unique, relevant and inspiring aspects of an organization’s history to make the desired connection with stakeholders at all levels. Visit our website to learn how you can effectively use your company's heritage: http://www.historyfactory.com/ppc-history/

    published: 01 Dec 2016
  • GANT | Heritage | Changing the course of American Fashion

    For GANT, it all began with shirts and we’ve never stopped reinventing them. Born in 1949, it’s a shirt that is rich in legacy and history. Now discover the man behind the brand, Bernard Gantmacher, and his journey to America. Discover more about GANT at: http://www.gant.com

    published: 30 Sep 2015
developed with YouTube
Sunspel CEO: How to make a heritage brand relevant to young people

Sunspel CEO: How to make a heritage brand relevant to young people

  • Order:
  • Duration: 3:01
  • Updated: 10 Jan 2014
  • views: 3347
videos
1860. The year of Abraham Lincoln's nomination for US President, the last major bare knuckle boxing fight in England, the publication of Charles Dickens' Great Expectations and the year that British clothing company Sunspel was founded. So how does a company with 154 years of history ensure it remains relevant to customers today? That's the question Nicholas Brooke had to ask himself when he bought the company with a business partner in back 2005, at a time when Sunspel were precariously close to going out of business. In the time since, Nicholas and his partner Dominic Hazlehurst have repositioned Sunspel as a new luxury brand rather than of old luxury, making the very most of online and offline retail experiences, product innovation and carefully selected brand partnerships whilst respecting the proud Sunspel identity and heritage. We talk to Nicholas about some of the changes and modernisation that's helped to revitalise and grow the business as well as hear how hiring has been so important to making the brand relevant to newer customers today. http://sunspel.com http://info.sunspel.com https://twitter.com/sunspelclothing Cutaway footage courtesy of Sunspel, Danny Cooke, Alexander Thornton and Laura Holmes Production. Music: "Profondo Blu" by Fabrizio Paterlini From the album Viandanze (EP) http://play.spotify.com/album/79ENoi0C6XVvYjdsUtUCFX "Ring The Bell (Instrumental)" by YACHT From the album See Mystery Lights http://itunes.apple.com/us/album/see-mystery-lights/id323909878
https://wn.com/Sunspel_Ceo_How_To_Make_A_Heritage_Brand_Relevant_To_Young_People
What Hermes Can Teach Us About Heritage Branding

What Hermes Can Teach Us About Heritage Branding

  • Order:
  • Duration: 2:47
  • Updated: 14 Dec 2015
  • views: 1605
videos
Entrepreneur Network partner, B. Maté of Be Better Paris explains the ins and outs of heritage branding by examining Hermès. SUBSCRIBE to Be Better Paris: https://www.youtube.com/channel/UC2AOiqJhFdVJn-lMOWCW9gg JOIN Entrepreneur Network: http://entrepreneurnetwork.com Graphics by Be Better Paris: www.bebetterparis.com Music by ERR REC. Listen to it here: https://err-rec.bandcamp.com/album/library-elevator-music Find Be Better Paris: Website: http://www.bebetterparis.com Twitter: www.twitter.com/bebetterparis Facebook: www.facebook.com/bebetterparis Instagram: www.instagram.com/bebetterparis Watch more videos at: http://www.entrepreneur.com/video Follow Us On Twitter: https://twitter.com/entrepreneur
https://wn.com/What_Hermes_Can_Teach_US_About_Heritage_Branding
Craft the identity of a heritage brand

Craft the identity of a heritage brand

  • Order:
  • Duration: 5:51
  • Updated: 23 Sep 2015
  • views: 2211
videos
Senior designer Kirsty Whittaker explains how NB brought eight generations of apple expertise together in a refreshed identity for cyder-maker Aspall
https://wn.com/Craft_The_Identity_Of_A_Heritage_Brand
LG Heritage : Brand

LG Heritage : Brand

  • Order:
  • Duration: 0:55
  • Updated: 20 Feb 2017
  • views: 5749
videos
Thank you all for supporting us. We promise that we will continue to deliver real innovations for better life. For more information, visit: LG Mobile Facebook: https://www.facebook.com/LGMobile LG Mobile Google+: https://plus.google.com/+LGMobile LG Mobile Instagram: https://www.instagram.com/lgmobileglobal
https://wn.com/Lg_Heritage_Brand
Heritage Brands Company Video

Heritage Brands Company Video

  • Order:
  • Duration: 2:29
  • Updated: 27 Apr 2016
  • views: 123
videos
https://wn.com/Heritage_Brands_Company_Video
Brand Heritage Video - The Baxter Man: Past, Present & Future

Brand Heritage Video - The Baxter Man: Past, Present & Future

  • Order:
  • Duration: 1:54
  • Updated: 09 Jan 2014
  • views: 12940
videos
Baxter of California is excited to release a new video that showcases the brand's rich history dating back to 1965 when it was founded in Los Angeles. The video pays tribute to the history and landscapes of Southern California and highlights men throughout the ages. Baxter of California is one of the first men's grooming brands and was founded by Baxter Finley, an ad executive who moved from NY to LA. Finley realized the constant heat and sun was doing a rough number on his skin. After searching high and low for a moisturizer that wasn't pink or floral, he finally gave up and created his own, which he called Super Shape. Today, Baxter of California continues to create products that target specific grooming needs with improved formulations that combine the trusted traditions of science with fine, natural ingredients. The video was written and directed by filmmaker Andrew Hines, shot by cinematographer Jeff Bierman and produced by Dirty Robber.
https://wn.com/Brand_Heritage_Video_The_Baxter_Man_Past,_Present_Future
Kiehl's: The History & Heritage | feelunique.com

Kiehl's: The History & Heritage | feelunique.com

  • Order:
  • Duration: 1:24
  • Updated: 25 Sep 2015
  • views: 1033
videos
Learn about the history of Kiehl's and discover its brand heritage. Buy Here: http://www.feelunique.com/brands/kiehls?q=kiehl%26%23039%3bs Get social with feelunique: Twitter: https://twitter.com/feelunique Instagram: http://instagram.com/feeluniquebeauty Facebook: https://www.facebook.com/feeluniquebe... Pinterest: http://uk.pinterest.com/feelunique Google+: http://googleplus.com/feelunique About us... For those who love beauty, we are committed to bringing the best products, service and advice to our customers. No matter where you live, or what your budget, you'll find what you want at feelunique.com.
https://wn.com/Kiehl's_The_History_Heritage_|_Feelunique.Com
Heritage Brand

Heritage Brand

  • Order:
  • Duration: 3:20
  • Updated: 14 Jun 2017
  • views: 137
videos
My favorite tack company, Heritage Brand! Meet Jessica, creator, founder and barrel racer behind the brand! Order your custom top of the line Swarovski Crystal Tack, Herman Oak leather handmade in the USA at www.HeritageBrand.com
https://wn.com/Heritage_Brand
Heritage Brand Film

Heritage Brand Film

  • Order:
  • Duration: 0:22
  • Updated: 12 May 2017
  • views: 20
videos
Marque exclusive, Héritage se distingue par ses montures de luxe au style soigné, modèles de finesse, de raffinement et de savoir-faire. Une collection qui conjugue matières nobles, finitions travaillées et détails Couture. Et si Héritage s’inspire du passé, c’est pour créer des montures iconiques intemporelles.
https://wn.com/Heritage_Brand_Film
Caterpillar Brand Heritage

Caterpillar Brand Heritage

  • Order:
  • Duration: 10:17
  • Updated: 15 Nov 2011
  • views: 126439
videos
Caterpillar. It's a big company. But its success comes from the people who call it home. People who take on challenging tasks. People interested in the way the world works, with ideas about making it work better. People who make progress possible for customers and communities around the world. They all have stories. This is one of them. Related content at: http://www.caterpillar.com/en/company/history.html
https://wn.com/Caterpillar_Brand_Heritage
BOAST: An Untarnished Heritage Brand | Cut & Show

BOAST: An Untarnished Heritage Brand | Cut & Show

  • Order:
  • Duration: 3:13
  • Updated: 16 Jan 2014
  • views: 1114
videos
From its country club-friendly roots to its modern incarnation, CEO Ryan Babenzien talks about how BOAST has always been rooted in rebelliously preppy style. From the halls of the Harvard Club to city streets, see how BOAST lives up to its bombastic name.
https://wn.com/Boast_An_Untarnished_Heritage_Brand_|_Cut_Show
YSL Brand Heritage

YSL Brand Heritage

  • Order:
  • Duration: 0:38
  • Updated: 02 Jun 2015
  • views: 186
videos
https://wn.com/Ysl_Brand_Heritage
Heritage Guitar - Brand New H-150 Les Paul Seymour Duncan Pickups w/Hard Case  - 515-864-6136

Heritage Guitar - Brand New H-150 Les Paul Seymour Duncan Pickups w/Hard Case - 515-864-6136

  • Order:
  • Duration: 8:29
  • Updated: 03 Aug 2016
  • views: 8345
videos
What I have for you today is .... A Brand New, fresh out of the factory Box, 2016 Heritage H150 Les Paul Guitar with the original Heritage Les Paul Hard shell Case. I do this from time to time. I pick out the best guitars and purchase them new from the dealer to sell to my customers. They are all hand picked by me and my customers love them. Check my Feed backs on Reverb. This guitar was received by the Dealer the day I walked in. It had just been taken out of the box and I was the first to tune it and check it out. It felt perfect in my hands. These Heritage guitars and made like the old Gibson's were made. They should be, they are made in the same Kalamazoo MI Factory that Gibson started, by the same craftsmen that stayed behind when Gibson left Michigan, by the same guitar making equipment that had made centuries of Gibson guitars. Great products and hand crafting that is missing from so many Computer generated guitars that are made today. Except for Gibson Custom Shop guitars, Gibson is using computer generated made guitars as well. Heritage Guitars is still doing the old fashioned way…by hand…I can feel the difference in my hands and hear the difference in my ears. I love these guitars! Here are some specs on this one: H-150 Solid Body Body Solid mahogany body Carved curly maple top Body Size 13” width 17 1⁄4” length 2” rim thickness Neck 17° peghead pitch Solid mahogany Binding Single cream binding around body top and neck Fingerboard 24-3⁄4” scale, 22-fret rosewood fingerboard with mother-of-pearl trapezoid inlays 12" radius Electronics Two Seymour Duncan humbucking nickel pickups Two volume and two tone controls One toggle switch for pickup selection Hardware Nickel Tone-Pro bridge and stop bar tailpiece Nickel hardware Amber bell knobs Accents Cream plastic pick guard Weight relieved model available Shown in vintage sunburst This guitar is just awesome. The Pickups sound fantastic and it plays and sings like it looks. Incredible. Brand new, just checked out by myself. You will be the first owner of this guitar. Thanks for checking out my guitars here on You tube Mike at Lawman Guitars 515-864-6136 TO PURCHASE OR SEE PICS CLICK HERE: http://bit.ly/2aNmuDc http://www.lawmanguitars.com Lawman Guitars 6750 Westown Parkway #200 West Des Moines, IA 50266 (515) 864-6136 This video was produced by Tiller Productions, Des Moines, Iowa http://www.TillerProductions.com | http://www.TillerMediaGroup.com© Copyright 2016 Tiller Productions & Lawman Guitars. All Rights Reserved.
https://wn.com/Heritage_Guitar_Brand_New_H_150_Les_Paul_Seymour_Duncan_Pickups_W_Hard_Case_515_864_6136
DAVIDOFF Brand - Heritage

DAVIDOFF Brand - Heritage

  • Order:
  • Duration: 0:56
  • Updated: 30 Nov 2011
  • views: 7958
videos
Excellence based in expertise, vision and passion is the core, the soul of the Davidoff brand. Finding and fusing quality, craftsmanship and luxury together from every corner of the world is our never-ending, dynamic quest.
https://wn.com/Davidoff_Brand_Heritage
Contemporary and Digitally Innovative Brands: What Lessons For Heritage Brands?

Contemporary and Digitally Innovative Brands: What Lessons For Heritage Brands?

  • Order:
  • Duration: 1:02:34
  • Updated: 04 May 2016
  • views: 124
videos
Panel moderated by Pauline Brown, Senior Lecturer of Business Administration, Harvard Business School. Panelists: - Laure de Metz, General Manager Americas, Make Up For Ever - Tom Patterson, Founder and Chief Executive Officer, Tommy John - Bridget Russo, Chief Marketing Officer, Shinola - Sarah Tam, Senior Vice President of Merchandising and Planning, Rent the Runway - Olga Vidisheva, Founder and Chief Executive Officer, Shoptiques.com
https://wn.com/Contemporary_And_Digitally_Innovative_Brands_What_Lessons_For_Heritage_Brands
Brand Heritage

Brand Heritage

  • Order:
  • Duration: 5:28
  • Updated: 20 Oct 2016
  • views: 60
videos
Celebrating a 70+ year legacy of designing and manufacturing high performance solutions for defense and commercial markets.
https://wn.com/Brand_Heritage
Promotional video - Seagram's brand heritage

Promotional video - Seagram's brand heritage

  • Order:
  • Duration: 1:06
  • Updated: 06 Nov 2012
  • views: 119
videos
Animated promotional video for North American Breweries
https://wn.com/Promotional_Video_Seagram's_Brand_Heritage
Timberland Heritage | The Boot that Started the Brand

Timberland Heritage | The Boot that Started the Brand

  • Order:
  • Duration: 0:57
  • Updated: 08 Aug 2011
  • views: 33006
videos
Former Timberland President and CEO Sidney Swartz talks about the birth of the brand: It all started in 1973 with a footwear industry first -- a seam-sealed, guaranteed waterproof boot he named "The Timberland." And so our heritage of bootmaking and quality craftsmanship began. Our original yellow boot created a standard of quality that inspires every Timberland product today. Best Then. Better Now.
https://wn.com/Timberland_Heritage_|_The_Boot_That_Started_The_Brand
Swiss style on brand's heritage

Swiss style on brand's heritage

  • Order:
  • Duration: 22:40
  • Updated: 13 Sep 2013
  • views: 395
videos
Swiss Style on the importance of managing brand's heritage. Michael McKay interviews Carole Hübscher, Caran D'Ache and Alain Zimmermann, Baume & Mercier.
https://wn.com/Swiss_Style_On_Brand's_Heritage
Maybach Brand Heritage

Maybach Brand Heritage

  • Order:
  • Duration: 3:43
  • Updated: 12 Oct 2015
  • views: 59
videos
https://wn.com/Maybach_Brand_Heritage
Heritage Branding and Retro Branding

Heritage Branding and Retro Branding

  • Order:
  • Duration: 4:53
  • Updated: 16 Sep 2015
  • views: 194
videos
The video talks about heritage and retro branding and how various brands around the world use Heritage branding as a Strorytelling Device.
https://wn.com/Heritage_Branding_And_Retro_Branding
ANGUS BARRETT / A FILM ABOUT THE HERITAGE OF OUR BRAND

ANGUS BARRETT / A FILM ABOUT THE HERITAGE OF OUR BRAND

  • Order:
  • Duration: 2:24
  • Updated: 15 Apr 2015
  • views: 683
videos
Angus Barrett is one of Australia's leading leather artisans. This film showcases the history and heritage of the Angus Barrett saddlery brand.
https://wn.com/Angus_Barrett_A_Film_About_The_Heritage_Of_Our_Brand
Brand Value of Heritage

Brand Value of Heritage

  • Order:
  • Duration: 2:26
  • Updated: 01 Dec 2016
  • views: 40
videos
Leading global companies use their organizational history in marketing initiatives to: support increased brand value; reposition a brand; and to preserve brand reputation. Authenticity in marketing lies in an organization’s experience. Through authentic storytelling, marketers and communicators can use the unique, relevant and inspiring aspects of an organization’s history to make the desired connection with stakeholders at all levels. Visit our website to learn how you can effectively use your company's heritage: http://www.historyfactory.com/ppc-history/
https://wn.com/Brand_Value_Of_Heritage
GANT | Heritage | Changing the course of American Fashion

GANT | Heritage | Changing the course of American Fashion

  • Order:
  • Duration: 5:06
  • Updated: 30 Sep 2015
  • views: 8582
videos
For GANT, it all began with shirts and we’ve never stopped reinventing them. Born in 1949, it’s a shirt that is rich in legacy and history. Now discover the man behind the brand, Bernard Gantmacher, and his journey to America. Discover more about GANT at: http://www.gant.com
https://wn.com/Gant_|_Heritage_|_Changing_The_Course_Of_American_Fashion
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